WAP stands for Wireless Application Protocol. The idea has been developed by some of the wireless telecommunication giants like Nokia and Ericsson. The Wireless Application Protocol uses the internet as a gateway for the transmission of the protocol for wireless devices like mobile Phone.

A mobile phone is the most intimate communications device in the modern world. By providing services for a WAP enabled phone, a company can connect directly with people's lives. When the brand is programmed into customer's mobiles, it becomes an everyday part of their lives.

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WAP Architecture WAP defines a protocol semantically equivalent to HTTP, but being in a binary and compressed format it reduces the protocol overhead to a few bytes per request, instead of up to hundreds of bytes. However, to make things simpler also for the people actually implementing the services, WAP introduces a gateway between the phones and the servers providing content to the phones.

The WAP gateway talks to the phone using the WAP protocol stack, and translates the requests it receives to normal HTTP. Thus, the content providers can use any HTTP servers, and can utilize existing know-how about HTTP service implementation and administration. In addition to protocol translations, the gateway also compresses the WML pages into a more compact form, to save bandwidth on the air and to further reduce the phone's processing requirements. It also compiles WML Script programs into a bytecode format.